June 8th 2008

Unobtrusive Advertisements

This is the new direction
Creative Commons License photo credit: miss_rogue

I have been thinking of monetizing this website (other than the current forms of NON-Google ad marketing) with YPN! (Yahoo Publisher Network) ads, or Bitvertizer, or dare I say it…Google Adsense.

But with that, comes the next though in the process – where to place the ads. Now, I know as an internet marketer, that the best places are above the fold and within (or just before) content. But that, to me, takes away of the look/feel of this site. So what to do? Make more money, or simply give readers a “better” experience? I’ll try a middle ground, and see how it goes.

Popularity: 38% [?]

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January 6th 2008

Wiki Style Optimization

If you are like me, you are always searching for avenues of marketing your websites and businesses. There is a great way to both offer relevant content to your readers, and promote your niche market blogs and websites – that you are targeting towards your traffic. It’s called a wiki. And while social networking sites are one of the key ways to offer yourself to others – there seems to be a key ingredient missing… and that key is authority. What social networks cannot do is give you authority – but a wiki can do just that.

As you may have known, wiki’s are being offered for a vast field of niches – and wiki’s have the reputation of being an authority site for a topic. So it goes to tell you that for your internet marketing plans, you should seriously consider starting your own wiki to offer your target audience. Just think of your new wiki as an “about us” page on steroids! Not only can you describe your website or business on it, but you can also leverage the power of authority one brings you by means of offering great examples of your product, service, or promotion.

So where does a web master or a web site owner go to get the wiki software to being this marketing optimization? You can find very few online services that offer wiki creation, and most of them will be at a substantial cost to you. And I’ve found a great one that does exactly what we would expect from a wiki creation service. And even better than that is the fact that Wetpaint offers a totally free wiki service online that will allow you to upload your new unique wiki. And compared to most software setups that are very confusing, the setup Wetpaint offers is so very simply, you can do it in just 3 very simple procedures. Their wiki service contains most of the same features you can find on today’s social networking sites, but with the added bonus of bringing your niche product or website the authority that a wiki provides.

And with the combined use of Qwika, which is an online wiki search engine, your new wiki can be found by your target audience in a very short amount of time. So by promoting your own wiki and Qwika as well, you get the best of both worlds. Qwika has been created to search specifically in wikis exclusively, which means your traffic from them will be very relevant.

Popularity: 20% [?]

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October 16th 2007

There Is Nothing Wrong In Making An Honest Dollar

It seems that recent SEO (Search Engine Optimization) movement has been geared to the tune of the Google Trumpet. You see, the big G (Google) has stated that it will not tolerate paid linking for the sole benefit of SEO. What they are saying is that their PR (PageRank) should not be up for sale.

And I believe that many sites out there are buying links for the sole purpose of gaining some Link Love off of high PR sites. But it has been taken to the extreme in my book. Now some in the industry are saying that you are Black Hat if you sell links. What a load of trash. They are linking (no pun intended) honest webmasters who want to monetize their hard ‘Net labors by selling off precious web real estate to like minded, relevant and thematic “sister sites” with the likes of Spam Masters who deal in Black Hat techniques.

That Is So Wrong!

Why can’t you, as an honest person who is becoming an authority in your niche, write blog posts that will contain paid links to other sites that would benefit your readers anyway? I truly believe that those touting this agenda are sitting back, counting their dollars from lucrative affiliate links and Google AdWords (Google’s “paid link” marketing product).

So I say, yes – monetize your websites. Just make those paid links relevant and useful towards your niche audience.

Popularity: 100% [?]

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