August 25th 2007
Semantic HTML is a term used by web professionals to describe the use of correctly laid out (X)HTML markup. Using that markup in it’s proper way, as dictated by the W3C. This semantically correct usage of web markup does not only benefit the web design community, but also the SEM (Search Engine Marketing) field as well. And that’s what this site is all about – marketable semantics.
You see, there are killer looking sites out there that couldn’t validate even if you put it through a blender! And then there are those standard compliant websites that are so boring that they give Web Standards a really bad name. So what’s that have to do with marketable semantics, and what exactly are marketable semantics? Basically, they are the SEM advantage of semantically correct markup.